IT MUST SCHWING! THE BLUE NOTE STORY NYC PREMIERE AT DOC NYC, Saturday, November 10, 2018 at 4pm SVA Theater 2
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November 2, 2018

To: Listings/Critics/Features
From: Jazz Promo Services

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IT MUST SCHWING! THE BLUE NOTE STORY 
NYC PREMIERE AT DOC NYC,
Saturday, November 10, 2018 at 4pm 

SVA Theater 2
333 West 23rdStreet
New York, N.Y.


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The new feature documentary, IT MUST SCHWING! THE BLUE NOTE STORY,
executive produced by Wim Wenderswill have its New York City premiere screening at DOC NYC on Saturday, November 10that 4pm at the SVA theater in Manhattan.
 
 “IT MUST SCHWING!” tells the story of legendary Blue Note Records, founded in 1939 by Alfred Lion and Francis Wolff, German Jewish refugees who fled Hitler, reinventing themselves in New York as jazz record producers. From the 1940s to their retirement in the 1960s, this unlikely duo assembled a superlative roster of the most visionary jazz artists of their era. IT MUST SCHWING! tells the moving story of two friends, united by a passionate love for jazz, and their profound belief in equality. Featuring Herbie Hancock, Sonny Rollins, Wayne Shorter, Quincy Jones and Ron Carter among many others.
 
The film’s world premiere took place at the International Munich Film Festival and was also screened at the Telluride Film Festival as well as the Warsaw Film Festival among others. The Wall Street Journal singled out IT MUST SCHWING! in its Telluride overview as “an unusually lustrous…gem”. Rolling Stone writes that it is “a unique and intimate look at the most exciting era in Jazz, one that changed the world forever … impressive!”
 
Some of the German press reviews include: “IT MUST SCHWING! is the most elaborate, visually brilliant and unexpected documentary on the topic…A cinematic, historical, socio-political and acoustic masterpiece.”   Radio Brandenburg Berlin 
 
“A Gesamtkunstwerk – the creative collaboration between producer Alfred Lion and the sound engineer, Van Gelder’s studio recordings, the immortal photos of Francis Wolff and the simple but distinctly modern cover design of Reid Miles, the film chronicles how the legacy of Blue Note was created. IT MUST SCHWING! totally breathes new life into their work.” Frankfurter Allgemeine Zeitung
 
The film was directed by Eric Friedler, one of the most acclaimed and prolific documentary filmmakers in Germany. Friedler’s innovative films have won numerous national and international prizes. 
 
Executive producer Wim Wenders is a major figure in New German Cinema. Among many honors, he has received three nominations for the Academy Award for Best Documentary Feature for BUENA VISTA SOCIAL CLUB (1999)  PINA (2011), and SALT OF THE EARTH (2014). His acclaimed feature narratives include PARIS; TEXAS which won the Palme d’Or (1984) Cannes Film Festival and WINGS OF DESIRE (1987) for which he won Best Director Award at the Cannes Film Festival.    
 

@DOCNYCfest is running a daily 72 flash sale with 10 films on sale for $10 
Get in quick as the sale only lasts for 72hrs, and @ITMUSTSCHWING** is available today  http://bit.ly/DOCNYC10for10

More information, including a trailer, is at itmustschwing.com/en
 
High resolution photos can be downloaded from 
itmustschwing.com/press
 
Please contact the US producer at 
renee@otherislandsfilms.com if you need additional Information or Thomas Beyer at t.beyer.fm@ndr.de





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